Looking at the search keyword ‘covid-19 prevention’ for the past 90 days, in January, we saw a search value of around 100 in the first week of the month, whereas, by March-end, this value was around 16. Speaking just about Mumbai (because that's where I live), from resumption of local trains in Mumbai to people celebrating festivals and other celebratory occasions in huge numbers seems to have eroded all the gains we made from last year in terms of controlling the Covid-19 spread, as standard operating procedures like wearing masks, washing hands, and maintaining social distancing stopped mattering to people. However, the government and the frontline workers did a phenomenal job of keeping things in check.īut it seems as if most people have taken this hard work for granted or maybe they think that COVID-19 is a lot more manageable than it was thought of before, resulting in many becoming negligent, and we’ve been seeing this in several places in the nation where people have quit wearing face masks or adhering to social distancing norms. Last year was tough for most of us with uncertainty on how Covid-19 will impact our lives at multiple levels - from basic safety and security of life to job prospects and other major disruptions we weren't preparing ourselves for. Have we forgotten the fear and uncertainty of last year? This could obviously mean many things - perhaps people have genuinely stopped searching for coronavirus information online - but it could also mean something else. At the time, say around April 2020, the search value for coronavirus was at 96, however, now over a year later the search value has dropped considerably to just 26.Ĭomparing this search trend amidst states in India, the state of Meghalaya tops the search trend for the same keyword for the entire year (the state has seen a total of 14,034 cases till now), whereas Maharashtra, the state that’s the worst affected (with over 2.75 million cases as of now) is all the way back to 20. Wearing masks and social distancing is still paramountĪ year ago, when the nationwide lockdown was announced in India, people were forced to stay indoors because of multiple fears - fear of catching the coronavirus, fear of the police, fear of risking your life and your family's lives. Have we forgotten the fear and uncertainty of last year?.But the tech giant is poised to expand its niche from advertising to other future-driven products including digital payments, cloud computing and more, for which India serves as a fertile testing ground. This certainly comes as a blow to the company since India is one of the fastest growing digital ad markets, expected to be worth almost 560 billion rupees by fiscal year 2024. This is mainly owing to the newly imposed accounting standards in India, aimed at providing more transparency in the way technology companies report their financial results. As such, the profits from AdWords cannot be filed as part of the Indian division without being taxed. And while Google is the undisputed leader in India’s mobile search engine market, its biggest cash cow- Google AdWords, is registered under the Google Asia Pacific division. To understand this, it is important to note that Google’s advertising revenue is the biggest contributor to its overall revenue. What made the revenue slip to such a low? IT services were the key revenue generator that year, accounting for 52 percent. The company’s overall profits in the country saw yet another leap by 48 percent compared to the previous year. In the fiscal year 2022, Google India's revenue rose again to pre-pandemic levels at nearly 94 billion Indian rupees.
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